On this episode we take a deep dive interviewing Kilian Gordan and Craig Kallian, Business Development Managers with Hoste, as they discuss not only how they market themselves but how they are navigating the short-term and long-term rental marketing space for their customers’ properties.
Many business owners want to market to affluent consumers. Those that don’t mind spending more to get greater value so they get exactly what they want. It’s a topic that Audrey talks about frequently and has done quite a bit of research on for her customers. She shares her thoughts and insights about the particular market segment: who they are and how to find and market to them. She also shares how to brand your business to attract this market segment as well.
Get inspired by Axon Health’s journey through their 1st year and get actionable insights on what you can do for your start up business. We interviewed Dr Erica Abraham of Axon Health, a mobile chiropractic practice in Colorado Springs. Dr. Erica shares with us their unique business model and how they have marketed their business during their 1st critical year and what they are planning for the next few years.
This won’t be a technical discussion about Search Engine Optimization. Audrey going to be more of your translator to bridge the gap between the technical jargon of SEO and the practical application. On this episode, she will be sharing the top things you need to do to optimize your site, tools you can use and of course action steps to get you started.
Thanks so much for listening. If you have a question or a show topic suggestion go to our website Inkyma.com and fill out the contact form in the footer. I appreciate all your feedback.
Marketing Strategies Podcast Episode 21 Christmas Holiday Marketing Strategy For business owners and marketing professions Christmas Holiday Marketing Strategy Planning starts in July. If you want to have a holiday season to remember you need to start planning in July to reap the benefits of a fantastic holiday season and beyond. In This episode, I share with you the benefits
Marketing Strategies Podcast Episode 20 How To Do Digital Advertising The Right Way In this episode, I share how to do digital advertising the right way so you can use it as an effective marketing tool to grow your business without wasting a lot of time with trial and error. I talk about what type of businesses ads are good
Marketing Strategies Podcast Episode 19 Email Sales Funnels For Lead Generation If you sell high ticket products or services or high trust services it takes on average 6 – 8 touches (emails, conversations, meetings, etc…) for a buyer to choose you. When I have discussions with certain types of business owners they want a way to automate the touchpoints so
Marketing Strategies Podcast Episode 18 Convert Leads Into Customers With Landing Pages Many business owners understand their websites but they don’t understand the power of landing pages which are just extensions of their websites. Used correctly they are a great way to generate more leads and get more customers. I find this tool is underutilized as a marketing tactic across
Marketing Strategies Podcast Episode 17 Marketing Strategies For Seasonal Businesses Marketing Seasonal Businesses can be a little tricky but if you create a strategy for your peak market as well as your off peak market you can increase revenue and maximize your time all year long. In this episode we cover Examples of seasona businesses Events that trigger seasonality Ideas
Marketing Strategies Podcast Episode 16 Interview Hope Acker Storm Guard Colorado Springs I had a great conversation with Hope Acker with Storm Guard of Colorado Springs about marketing, community involvement, and the seasonality of outdoor businesses and how it affects their marketing plans. Thanks so much for listening. If you have a question or a show topic suggestion fill out