As a small business owner, understanding your customers is crucial for success. With the advancements in AI technology, you can now gain valuable insights into your customers’ behaviors and preferences. In this article, we will explore the AI approach to understanding customers better and how it can benefit your business. The AI approach to understanding customers better involves using artificial
As a marketing consultant focused on empowering small businesses, I know first hand how overwhelming marketing can feel. Tasks like data entry, content creation, and campaign management take time away from the high-impact strategies that drive growth. But what if you could automate those tedious processes? Artificial intelligence (AI) automation offers a solution, streamlining workflows so you can focus on
In the world of marketing, Artificial Intelligence or AI is far from jargon; it’s transforming the way businesses function. AI driven lead generation is empowering businesses to revolutionize their marketing strategies, driving more qualified leads than ever before. Lead generation is a crucial part of any business and with the advent of artificial intelligence, this process has become more streamlined
How To Extend Your Busy Sales Season To Maximize Profits If you have a seasonal business, you might know the struggle. When you get to the end of the holiday season, it can be tough to sustain the profits. If you try, it might entail a significant amount of planning. However, you can use several different marketing strategies to procure
As we come to the holiday season, there are so many ways to tailor your email marketing to your customers. One of the best ways to do this is through an email campaign series, which you can use around Thanksgiving or Black Friday, or even around Christmas. These emails are great for sharing offers, bundles, or even special sales with
When it comes to marketing, people often think of several aspects of a company’s image: social media posts, color schemes, logos, or even slogans. But many people do not recognize the more significant trends in their brand’s decisions and how these deeply affect customer growth and loyalty. A good brand will keep its image consistent, and often customers flock to
The 3 email marketing best practices in 2022 are focused on creating an engaging campaign for your audience and making sure you are sending to a clean list. These trends focus on content and best practices in sending. You want to send engaging emails and run email marketing campaigns that truly bring about results — and with these three trending
Wondering how to grow your online presence and find new customers? There are three major ways you can increase your business’s presence online, which we detail below! How to Grow Your Online Presence It is essential that your business has an online presence. About 70-80% of people research a company before purchasing or visiting the business in person. So, making
Wondering how to talk to your potential clients on your website? Don’t talk about yourself. When a website visitor goes to your site and starts to scroll through your home page, they don’t want to learn about you or your business, not yet. They want to understand what you can offer them. So start with what’s in it for them
Wondering how to increase sales with QR codes? While first invented as an alternative method to scanning products, QR codes have quickly become a great marketing tool. In the past few years, these codes have increased in usage and popularity. In 2018 alone, twice as many users scanned a QR code in North America and Europe, when compared to 2015.
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