The purpose of a website for your business is to help engage with your audience. Your website helps inform them of exactly what you offer, letting them know if you provide what they want or need. Once your website informs them of this, your site should also help them make their next action to engage, purchase, or subscribe. But how
As you grow your business or brand, you want to make sure you’re continuing to pull potential customers in. But how do you do this successfully — and consistently? An extremely powerful marketing tool, testimonials, work wonders for businesses to build trust with potential customers. They are well worth the time it takes to collect and post them to your
Facebook has released a new tool for its users — and this one is a gamechanger. Facebook Creator Studio is a new tool that allows users to schedule their social media posts on both their Facebook and Instagram accounts. Now that Facebook has released Creator Studio, businesses have a new option to paid services like Hootsuite or Buffer. This free
Finding the perfect way to increase sales is an art. Many business owners worry about raising their rates. After all, wouldn’t consumers simply buy the cheapest product that they can find? Not necessarily – by understanding how to utilize emotional, social, and philosophical values, you can increase your sales. By showing your potential customers just how valuable your products are
In an ideal world, it would be unbelievably easy to successfully market your business. Unfortunately, this isn’t the case — and most business owners can attest to this. Marketing is vital to any business or brand looking to grow. With expert, efficient marketing strategies, you can see your business evolve in no time. With poor, misdirected marketing strategies, the complete
Running your business is challenging on all levels. Dealing with day-to-day operations, keeping customers satisfied, and managing employees all day every day would wear on anyone. But wait, you’re not done yet. Staying in business means promoting your business. No matter how big or small your overall budget is, some of that needs to be earmarked for marketing and advertising.
Most business owners these days are using some form of social media to market themselves and their businesses. When used properly, sites like Facebook, Instagram, and LinkedIn, among others, provide an incredible platform to present products and services. It allows a start-up to advertise on the same platform as the likes of Apple, Oracle, Wix.com or Adobe. That exposure enables
Your goal is to reach as many potential customers/clients as possible through your marketing strategy. Video marketing is growing and has been shown to convert better than print or still images in digital marketing. Lucky for you, search engines are extremely fond of videos because of the way they engage viewers. By posting videos as part of your marketing campaign,
If you want to improve organic reach, then your social media business pages need thoughtful, curated content. A variety of content that provides value to the reader is more likely to be shared. If all you are Facebook and Instagram posts are calls to action (CTAs), you may lose followers. People don’t want to be advertised to constantly. So, strive
Your brand needs to evolve along with your company’s mission and goals. An annual review of the visual brand and messaging ensures your marketing supports the direction your company is heading rather than being stuck in the past. The brand, mission, and company values all need to work in unison with each other otherwise customers perceive mixed messages. If your
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