We all know that sustainable business growth needs a well-structured marketing plan. Powerful advertisements make your target audience feel a connection to your brand. This, in turn, sets the foundation to generate leads that convert to sales. The big question is: should you do it yourself or hire a marketing agency to plan, manage, and execute the strategy on your
As people scroll through their Facebook posts feed, they skip over plenty of text without ever reading it. People pay attention to the picture before ever looking at the words. That’s why so many Facebook posts and ads have accompanying visual graphics. But to really get your message seen, you need to make your pictures stand out among the crowd
Tired of potential customers questioning your prices? Maybe you just need to attract different clients. There are people out there who are ready and willing to pay top dollar for services and goods from knowledgeable professionals. Consider the case of an entrepreneur with a bachelor’s degree in interior design and many years of experience working in her field. She has
We all know that networking is a necessary part of growing a business. This is not new. What is new is the increasing amount of networking that occurs online. LinkedIn is a great online platform when it comes to building a referral network. You can connect with people and businesses in adjacent industries who may refer customers to you for
In this series, we’ve been discussing how to use website design strategies to attract more customers. In the last post, we reviewed strategies for boosting user engagement on your site. Now, we are going to discuss how to take back control of your content after your site has been professionally designed. Backup Your Content Let’s say you hire a new
In this four-part series, we are discussing how to use website design strategies to attract more customers. The last post, we overviewed site load time and mobile user experience. Now we are going to talk about keeping users engaged while on your website. The is a ton of content on the web, and interactive tools will make your website stand
Your web presence is more than simply a means of conveying business hours and locations to potential clients. A professional website design creates confidence. When surveyed 94% of people cited web design as the reason they mistrusted or rejected a website. When people see a user-friendly, high-quality website they are more likely to view your company as adept, organized, and
Often, a website is the first impression potential clients have of your company. High-quality web design can create a sense of confidence in your business that converts readers to customers. In part one of this series, we discussed attracting more customers by employing emotional language and prominent Calls to Action. Now we are going to tackle two key web development
Do you have a plan for engaging with your audience on social media? Using a business page on Instagram or Facebook is not the same thing as posting on your personal profile. Plenty of people hop on social media to update their friends or post random thoughts. However, running a business page takes careful planning. Consider what your followers will
Hashtags are more than a trend. They have spread throughout social media and are a key element in making your Instagram posts discoverable by a broad audience. If you take the time to craft an amazing Instagram post, you want to make sure people can find it! When used effectively, hashtags boost your brand’s outreach on social media. What are
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