For more than a year now, you’ve probably heard all about how it’s time to pivot your business in order to keep your company afloat during the COVID-19 pandemic. But ensuring your business is flexible and easily adjustable to the forever changing times should always be the situation you’re in — not just when there’s a pandemic forcing you to. 

Creating a visual brand identity is essential for any business. The most successful companies worldwide all have created a brand that is recognizable to their target audience and consumers. Branding is all about researching your audience and creating a style and overall set of features that will help them recognize your company from the branding alone! A successful branding strategy

Want more clients? Focusing on what customers want will help you get more clients. The services you offer are the solution to your potential customer’s external problems. But what about their internal struggles? First show customers that you understand their internal issues. Then you can describe how your company is the solution. When creating content, first speak to the customer’s

To get your website to rank high on Google, you need to utilize SEO best practices — and blogging helps immensely. SEO, Search Engine Optimization, has a huge hand in where your site ranks on Google. We have put together the top 6 tips to rank your website higher to get more site traffic and sales conversions. With these tips

Marketing isn’t easy and takes a lot of experience, trial and error, and patience to really bring about success. Check out these 3 simple marketing strategies for small business that every business should use, regardless of their budget, size, or niche!  3 simple marketing strategies for small business Utilize Your Social Media Accounts Creating organic social media posts on different

Webinars have always been beneficial for companies to make. With the COVID-19 pandemic, they’ve become essential for so many businesses looking to connect with their audience so make your webinar interactive to get more attendees. You don’t want to create a webinar that’s boring. You need to keep your audience immersed during the time spent with you. One way to

As you’re creating a new sales funnel in an email series, there are a few profitable strategies to include to help you get the best results.  When producing an email series, there are a few things you need to have. An effective series includes seven to eight emails to build trust over time with your potential customers. Include a mix

Google My Business is one of the most important tools for any business owner. If you don’t already have a GMB set up, you need one. But why does it matter so much? What is Google My Business? Creating a Google My Business listing is a must for all businesses. It provides your company with instant visibility when people are

Creating specific videos for your business can help increase your overall engagement and sales when used correctly. With service, product, and company videos, you can interact with customers online in different ways. A video series lets you get creative and make an episodic style series that keeps viewers coming back for more. All of these video types have different benefits

The higher you rank on Google and Bing, the more website exposure you’ll have — and the more customers and sales you’ll have. There’s a reason why so many businesses want that high ranking! As SEO has changed over the years, it’s difficult to understand exactly what these search engines are looking for now. Below, you’ll find how to rank