We all know that networking is a necessary part of growing a business. This is not new. What is new is the increasing amount of networking that occurs online. LinkedIn is a great online platform when it comes to building a referral network. You can connect with people and businesses in adjacent industries who may refer customers to you for
In this series, we’ve been discussing how to use website design strategies to attract more customers. In the last post, we reviewed strategies for boosting user engagement on your site. Now, we are going to discuss how to take back control of your content after your site has been professionally designed. Backup Your Content Let’s say you hire a new
In this four-part series, we are discussing how to use website design strategies to attract more customers. The last post, we overviewed site load time and mobile user experience. Now we are going to talk about keeping users engaged while on your website. The is a ton of content on the web, and interactive tools will make your website stand
Your web presence is more than simply a means of conveying business hours and locations to potential clients. A professional website design creates confidence. When surveyed 94% of people cited web design as the reason they mistrusted or rejected a website. When people see a user-friendly, high-quality website they are more likely to view your company as adept, organized, and
Often, a website is the first impression potential clients have of your company. High-quality web design can create a sense of confidence in your business that converts readers to customers. In part one of this series, we discussed attracting more customers by employing emotional language and prominent Calls to Action. Now we are going to tackle two key web development
Do you have a plan for engaging with your audience on social media? Using a business page on Instagram or Facebook is not the same thing as posting on your personal profile. Plenty of people hop on social media to update their friends or post random thoughts. However, running a business page takes careful planning. Consider what your followers will
Hashtags are more than a trend. They have spread throughout social media and are a key element in making your Instagram posts discoverable by a broad audience. If you take the time to craft an amazing Instagram post, you want to make sure people can find it! When used effectively, hashtags boost your brand’s outreach on social media. What are
When you market to a niche audience, you can get more lucrative clients faster. The most cost-effective way to build an audience and grow your business is by finding a niche for your business. However, you need to ensure you’re accurately finding a niche audience that works for your services or products. The wrong audience won’t bring in the results
Most of today’s marketing happens on the internet. So, if your company wants to compete, you’ll need a powerful online marketing strategy. Your target audience is in so many places that A comprehensive, multichannel plan is necessary to attract clients in today’s fragmented media environment. Rather than focusing on one form of media, promote your brand through several streams such
You’ve worked hard to create a great organization that provides top-notch products and services. Now, you need to get your brand out there. But how will people in your community know about your company? Most people turn to Google when searching for services in their area. Search engines rank the sites they think the user wants to see. So it’s
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