Marketing Strategies Podcast Episode 2 In this episode, I answer the question: What is Branding? Here’s a hint. It’s not your logo (okay, not JUST your logo). Here is what we cover: The different parts of a brand Benefits of a strong brand How to protect your brand What Is Branding Transcription Welcome to Marketing Strategies with Audrey Kerchner. Sponsored
Want more clients? Focusing on what customers want will help you get more clients. The services you offer are the solution to your potential customer’s external problems. But what about their internal struggles? First show customers that you understand their internal issues. Then you can describe how your company is the solution. When creating content, first speak to the customer’s
Unfortunately, there are many common website design mistakes that can be made at any given time during a business’s lifespan. There are also very specific ones that should be avoided at all cost when launching your new website, right after your business site has gone live for the first time. Understand these common mistakes listed below, and then steer clear
Marketing Strategies Podcast Episode 1 In this first episode of the podcast, I talk about the difference between marketing strategy vs tactics. The difference between marketing strategy and tactics The 5 Steps to take to develope a marketing strategy The type of tactics you can develope based on your strategy The 4 buckets of intent for your tactics Marketing Strategy
It’s critical for any business owner to pay attention to newsletter trends as they come and go. Newsletters continue to be one of the best ways to interact with customers. In 2021, there are three major trends to look out for and add to your business newsletter. Newsletter Trends in 2021 This year, upgrade your newsletters and convert casual followers
All businesses need to be aware of common social media marketing pitfalls as they attempt to navigate the tricky waters of social media. While it can be hard to enhance your presence on different social platforms, it’s not impossible. With these 4 tips, you’ll know what to avoid as you plan your social media marketing. Social Media Marketing Pitfalls In
Video isn’t going away anytime soon. Thanks to popular social media platforms like Youtube and Facebook, video has become one of the best ways to engage with followers and customers. So, what video marketing trends can we look out for in 2021? 2 Popular Video Marketing Trends In 2021 Using video on both your social media accounts and your website
People often talk about how every business needs a good website. Yet, many of these businesses do not even get into the specifics of why web design matters. It’s not just about making your website look beautiful or completing an overall aesthetic. It’s about creating a well-designed website that can be beneficial to your business. We’re going to discuss why
In this era of ever-evolving technology, one question that continues to dominate marketing strategy conversations is whether to use email marketing or social media marketing for maximum benefit. Unraveling the intricacies of these two potent marketing tools, we aim to draw comparisons, underline strengths, weaknesses, and ultimately guide you on which method would be best suited to connect with your
To get your website to rank high on Google, you need to utilize SEO best practices — and blogging helps immensely. SEO, Search Engine Optimization, has a huge hand in where your site ranks on Google. We have put together the top 6 tips to rank your website higher to get more site traffic and sales conversions. With these tips
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